Google Ads provides the option to enable certain settings that can be auto applied on your campaigns. Below are the settings that we recommend enabling with instructions on how to do this.
- Click Campaigns in the left-hand navigation.
- Click Recommendations.
- Click Auto-apply on the right.
You will be shown the below screen:
- Scroll down this page and tick the following options:
- Use optimised ad rotation.
- Remove redundant keywords.
- Remove non-serving keywords.
- Upgrade your conversion tracking.
- Once you’ve finished, click Save.
- Google Ads will then automatically make these changes on your campaigns.
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